THE ROLE OF THE SOCIAL NETWORKING PLATFORMS IN THE DEVELOPMENT OF ONLINE BUSINESSES: CLOSER LOOK INTO TELEGRAM.
Published 01-02-2025
Keywords
- Social networking platforms, Telegram, online business, advertising, potential risks, customer service, small business, data, potential risks, fake accounts, financial fraud, logistics, delivery
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
How to Cite
Abstract
This article examines the role of social networking platforms in the development of online businesses, with a specific focus on how small businesses use the Telegram platform for advertising and customer service. It also explores the relationship between online business profiles and the benefits and challenges encountered in online marketing. Additionally, it assesses the significant differences in these benefits and challenges for online business sellers. This paper employs a descriptive method, gathering data from leading Telegram channels and discussing factors influencing advertisement rates. Potential risks of using Telegram as an online business tool are identified, and suggestions to mitigate these risks are discussed.
References
- 1. A Comprehensive Overview of Telegram Services - A Case Study Laiby Thomas & Subramanya Bhat Research Scholar, Institute of Computer Science and Information Science
- 2. Online Marketing: Benefits and Difficulties to online Business Sellers Kim Edward S. Santos, International Journal of Advanced Engineering Research and Science (https://dx.doi.org/10.22161/ijaers.73.27 Page | 159
- 3. https://en.wikipedia.org/wiki/Telegram_(software)#cite_note-11
- 4. The Influence of Social Networks on Consumer Behavior, Veronija Nolcheska, Balkan and Near Eastern Journal of Social Sciences 2017